{"id":8344,"date":"2022-04-28T10:09:09","date_gmt":"2022-04-28T17:09:09","guid":{"rendered":"https:\/\/orangewebgroup.com\/?p=8344"},"modified":"2022-04-28T10:10:04","modified_gmt":"2022-04-28T17:10:04","slug":"the-benefits-of-a-customer-loyalty-app","status":"publish","type":"post","link":"https:\/\/orangewebgroup.com\/the-benefits-of-a-customer-loyalty-app\/","title":{"rendered":"The Benefits of a Customer Loyalty App"},"content":{"rendered":"
Merchants used to provide repeat customers with copper tokens that could be used to earn discounts on future purchases, and loyalty programs have been around since the 18th century. They recognized the value of a loyalty program even back then!<\/p>\n
Since then, the notion of loyalty programs has mostly stayed the same all the way into the twenty-first century. Customers are frequently rewarded with “a free X with every fifth purchase” on paper punch cards (for example).<\/p>\n
That is, until now…<\/p>\n
The introduction of digital loyalty programs ushered in a new era of individualized consumer experiences, which has improved brand loyalty.<\/p>\n
The introduction of mobile loyalty applications has improved the user experience even further, and the possibilities for what businesses can do with loyalty apps are virtually endless. Thanks to Customer Loyalty App Developers.<\/p>\n
Here are just a handful of the unique ways you might benefit from a digital loyalty rewards app.<\/p>\n
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The majority of customers keep their phones with them throughout the day. When a consumer signs up for an app and provides their phone number and\/or email address, you have the chance to contact them directly. You can provide clients with a significantly more personalized experience with your brand than was previously available.<\/p>\n
You may send a welcome email to your newest loyalty program member, inviting them to an exclusive VIP club and address them by their first name.<\/p>\n
On their birthday, you may give them a coupon to redeem for a free present in-store, and you may check in with them through SMS and push notification if they haven’t visited the shop in a while.<\/p>\n
These small acts create a one-of-a-kind relationship with the business, laying the framework for the next step.<\/p>\n
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The most important thing you’ll get out of digitizing your rewards program is answers to inquiries like “what are my consumers buying?”, “How much do my loyal customers spend?”, and “How regularly do they buy things?”<\/p>\n
You may adapt your offers to appeal to each individual customer’s particular demands based on the responses to these and other critical pieces of information.<\/p>\n
Why not send a push message to the customer who exclusively buys formal menswear? Offer him a limited-time 30% discount on all collared shirts, satchel bags, and dressy shoes purchased in-store or online.<\/p>\n
Meanwhile, your other frequent customer who buys rings, necklaces, sunglasses, and other accessories from your online business on a regular basis may be eligible for free delivery on all orders placed by Friday.<\/p>\n
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Customers will feel valued and loved by your company if you provide extra features like the “Birthday Club” (where loyalty program members receive a free or discounted product on their birthday each year).<\/p>\n
Meanwhile, secondary promotions like Scratch & Win campaigns (in which consumers are encouraged to “scratch” their fingers over their smartphone displays to reveal quick rewards) inject some fun and games into your program and keep customers engaged.<\/p>\n
Remember that the Scratch & Win campaigns’ prizes aren’t nearly as essential as the enjoyment you’ll have playing the game.<\/p>\n
Small gifts of thanks, such as a free coffee here, a discount there, or even inclusion in a draw to win something greater, are enough to thrill and keep your customers on their toes.<\/p>\n
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According to a 2018 CodeBroker poll of more than 440 millennials who participate in loyalty programs across a variety of sectors, 97 percent said they would actively interact with loyalty programs if they could access their rewards information immediately on their smartphones. Therefore, local business owners should take advantage of this by working with a trusted App Developer in Orange County to develop a Customer Loyalty App for their business.<\/p>\n
Let’s not forget that millennials have the most disposable income of any generation. It’s worthwhile to pay attention to their wants and requirements… and then to give!<\/p>\n
According to a recent Vibes survey, over three-quarters of smartphone users want all of their loyalty programs saved on their smartphones in one convenient location for convenience and simplicity of use.<\/p>\n
We use our cellphones for almost everything these days. We don’t leave the house without them very often. It’s only natural for loyalty programs to develop into highly engaging mobile apps.<\/p>\n
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One of the most significant advantages of a digital loyalty program is that it facilitates communication between a company and its customers.<\/p>\n
The majority of digital loyalty providers provide direct communication with loyalty program participants via the loyalty platform.<\/p>\n
The Orange Web Group loyalty program, for example, allows shops to send Push Notifications and SMS to their customers with only a few clicks of a button, or even automatically.<\/p>\n
This simple activity is a highly effective strategy because it allows businesses to send the correct messages to the right customers at the right time.<\/p>\n
A digital loyalty program, for example, may be set up to automatically send the following text message to any customer who hasn’t made a purchase in the last seven days:<\/p>\n
“It’s been almost a week, and we’ve been missing you!” We’ll give you a free cup of coffee if you come in.<\/p>\n
When a consumer receives something like this, they feel recognized and valued, and the company is immediately at the top of their mind.<\/p>\n
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