What is Website Maintenance?

Your website serves as the foundation for your business’s online presence. People go there to learn about your business, get in touch with you, and buy your products. If your website is broken or out of date, you may miss out on important opportunities like new leads and sales. For this reason, web development services in Orange County, CA are becoming more in demand.

Since 94% of first impressions are related to web design, if your website isn’t up-to-date and usable, people might have a negative first impression of your business. Furthermore, if you run an e-commerce business and your e-commerce functionality fails, customers will be unable to purchase your products.

If you’re looking for someone who can help you create the layout and design of your website, you can always search for “web designer near me” to be informed of such company in your area that provides the service. If you are reading this and you are in Los Angeles, California, you are in the right place. Orange Web Group is a top-notch Web Design Company in Orange County, CA. We specialize in website design and development, e-commerce websites, and online marketing.

Regular website maintenance helps in the prevention of some website issues. We’ll discuss website maintenance in this post, including what it entails and why it’s so crucial for your business.

Explore our free resources to learn more about website maintenance, Web Development Services in Orange County, CA, and other digital marketing topics, or follow our Facebook and Instagram accounts to be informed of the latest marketing tips that will help you create a better website!

What exactly is website maintenance?

The tasks required to keep your website operational and up-to-date are referred to as website maintenance. It requires checking your website for problems on a regular basis, solving any problems that arise, and making updates.

What is the significance of a website maintenance plan?

Why does your company need a website maintenance plan? Here are some of the most important reasons.

1. The vast majority of customers conduct their research online.

87% of people conduct online research before making an online purchase. People who are thinking about purchasing a product from you will most likely end up on your website.

If they have a negative impression of your business after visiting your website, they will most likely continue their search on a competitor’s website, and you may lose a sale.

2. Your website informs users about their first impressions.

Customers will frequently click away if your website does not function properly or appears outdated. It will create a negative first impression of your business. Customers may believe your business is unprofessional if your website appears unprofessional.

3. Your website contributes to increased sales.

Your website is critical in guiding users to make a purchase. In the case of e-commerce sites, your site makes purchases easier. You will lose potential sales if your website does not function properly.

4. The user experience is important to site visitors.

Customers who have a bad user experience on a website are 89% more likely to shop with a competitor. Regular maintenance avoids these negative user experiences and encourages potential customers to stay on your site longer, increasing your chances of making a sale.

5. A website maintenance plan improves security

Cyberattacks cost American businesses $15.4 million per year. Repairing cyberattack damage is often expensive, and you may lose customers who no longer trust your company with their personal information.

By keeping your security systems up to date, regular maintenance helps protect your site from cyber threats.

Customers will feel more at ease making purchases on your site if you maintain your security measures.

6. Website maintenance helps your SEO strategy.

If users frequently leave your website soon after arriving, Google may interpret this as an indication that your site isn’t relevant. This increase in bounce rate may result in lower rankings in search results, resulting in less traffic to your site.

Persistent technical issues, security issues, and an out-of-date website design, structure, or content all contribute to a drop in search engine rankings.

How much does website maintenance cost?

The cost of website maintenance may vary depending on the type of site. Here are some examples of website maintenance costs for different types of websites:

A personal website will have low monthly maintenance costs, typically ranging from $5 to $25.
Monthly website maintenance for small businesses can cost up to $100.
Maintenance costs for a corporate website can range from $200 to $3500.
The cost of maintaining an e-commerce website can range between $1500 and $2500.

Additional website maintenance costs

Some website maintenance costs to consider are:

1. Renewal of a domain name

You purchased a domain name, which is your website’s address when you created it. Orange Web Group’s domain name, for example, is orangewebgroup.com.

You can pay for your domain name monthly or annually.

Domain names usually cost between $0.08 and $1 per month, or $2 and $20 per year.

While a domain name is usually not too expensive, it is critical to keep up with payments so that someone else does not purchase your domain name.

2. SSL or Secure Sockets Layer certificate

You should also make sure your website has an SSL certificate, which helps to keep your site secure. An SSL certificate allows your website to securely receive and transfer sensitive information.

HTTPS is used instead of HTTP in the URLs of sites that have an active SSL certificate. Many browsers, also have a padlock image next to the URL.

If you use a hosting website, you may be able to obtain an SSL certificate for free, but in most cases, you will have to pay for one. SSL certificates typically include features that benefit businesses, such as higher encryption rates. Their monthly costs range from $0.80 to $125 or $10 to $1500 per year.

Keep up with your SSL payments to ensure that your certificate remains active and your site remains secure.

3. Website hosting

Another website maintenance cost to consider is website hosting. You can either host your website yourself or hire a hosting company.

There are several websites hosting providers to choose from.

Your website on a shared host shares a server with several other websites. It is the least expensive option, costing between $45 and $120 per year.
WordPress and Wix are user-friendly website builders that cost between $60 and $180 per year.
If you select a virtual private server (VPS), your website still shares a server with others.

The provider, on the other hand, divides the server into several VPSs, giving your site dedicated server space. VPSs range in price from $240 to $600 per year.

With a dedicated server, you have complete control over your own server. This option ranges in price from $1200 to $24,000 per year.

What is included in website maintenance?

So, how do you handle website maintenance?

Here are some of the most important website maintenance tasks.

Annual website testing

Test your entire website at least once a year and after any updates. Check that all features are operational, look for broken links, and keep an eye out for outdated or incorrect information. Bring in someone who is not affiliated with your company to provide a fresh perspective on the usability of your website.

Testing browser compatibility

At least once a year, check to see if your website works properly in multiple versions of browsers.

Testing your forms and checkout process quarterly

At least once a quarter, ensure that all of your forms and checkout process are operational.

Checking for software updates once a month

Every month, check for software updates from your hosting company, your security firm, and other third parties. These updates aid in the maintenance of functionality and security. If possible, install patches as they are released.

Backing up your website

If something goes wrong with your website, backing it up can save you a lot of time and money. Check that your automatic backup feature is operational each month. If you don’t have automatic backups, make one at least once a month.

Weekly review of key metrics

Using tools such as Google Analytics, review the performance of your website at least once a week. Examine your key performance indicators (KPIs) to ensure that your website is actively helping you in meeting your objectives. If it isn’t, make changes and see if they improve your site’s performance the next time you look at your key metrics.

This list of website maintenance services includes the most important website maintenance tasks, but it is not an extensive list of all the maintenance work you can perform.

To achieve your goals, you can create a more extensive website maintenance plan or work with a professional website maintenance company.

Final Words

Maintaining your website improves your company’s reputation, keeps it secure, and allows you to gain more leads and sales.

While you can perform website maintenance on your own, working with a professional website maintenance company such as Orange Web Group can ensure that you cover all of your bases.

We offer several website maintenance packages that will keep your site up-to-date, functional, and secure.

As a Full Stack Digital Agency, we also provide the following services:

Mobile Application Development
Custom Web Design
Local & Global SEO Strategy and Targeting
Google AdWords/PPC
Custom Graphic and Logo Design

Looking for a topnotch Website Maintenance Company and Web Design Company in Orange County, CA

If you’re looking for a team of experts who can design and maintain your website efficiently, you’re in the right place. Orange Web Group is a Website Maintenance Company and Web Design Company in Orange County, CA that offers high-quality digital marketing services including website maintenance, web design, and Web Development Services in Orange County, CA. However, if you’re looking for more options, as mentioned earlier, you can always search for “web designer near me” or something, to be informed of a company in your area that provides the service.

Our website maintenance services include website security, website backups, website updates, and more. And our web design services include website design, website development, eCommerce websites, and more.

We have been providing website maintenance and web design services to businesses and individuals in Orange County and the surrounding areas since 2015. So, if you are in Orange County or nearby areas, you can just search for “Web Designer near me” and we are probably one of the few profiles that will appear. We are a goal-oriented team of experts who takes pride in our reputation for providing quality website maintenance and web design services at a fair price.