Small businesses are the engine that drives the American economy. As a result, it’s more important than ever to ensure that your small business is strong, resilient, and, most importantly, profitable. With that in mind, having a custom web design from Orange County CA is essential for your business.
Incorporating modern web design into your company’s website, which is an average investment of $2000 to $10,000, is one way to ensure your business is always at the top of its game. While this may not appear to be directly related to business growth, it is an investment that has the potential to pay off year after year.
But how can a well-designed website help? Conversions are the short answer. Better web design leads to more conversions, and with those, you can really scale your business.
This page will go over three of the most effective ways your small business can use web design and Web Designer in County CA, to increase conversions.
If you are looking for an experienced Web Design Agency in Orange County CA, you can always reach us at 714.919.WEB6 (9326).
Increasing conversions through custom web design from Orange County CA
When designing a website for your company, the ultimate goal is customer conversions. You can optimize your site for conversions in a variety of ways, but the majority of strategies are based in some way on web design.
This is due to the fact that web design includes elements such as calls to action (CTAs), navigation, and the overall appearance of your site.
Each page on your website needs all of those elements, plus more, in order to increase conversions. They are all part of your overall web design, and when used correctly, they can help you move online visitors through the sales funnel and eventually convert them into paying customers.
However, this is only general advice. So, how exactly can your small business use web design to increase conversions? As a web designer in Orange County CA, I know that designing a website that can converts visitors into paying customers can be a difficult task. In line with this, I listed three of the most effective ways your small business can use web design and web designer in Orange County CA, to increase conversions.
Method Number 1. Intuitive navigation
One of the most important aspects of a website is navigation. It allows users to jump from page to page on your site, allowing them to find exactly what they want when they want it.
For each business, intuitive navigation means something different. Most of the time, a simple header bar with links to your most popular pages will yield excellent results.
You can categorize those pages, which facilitates users in determining where they can find the information they are looking for.
For example, if you have a page on your site where users can contact you and another page about your company’s history, both of those pages could be under the category “Company” in your navigation bar. This way, if someone wants to learn more about your company, they can do so quickly and easily.
Similarly, you can have a “Pricing” category with pricing options for your services or a “Products” category with listings of your goods. Regardless of how you set up your site, you’re making it easier for potential customers to find what they need.
Method Number 2. Color
Color may not appear to be very important to some, but based on my experience working as a web designer doing custom web design from Orange County CA, it is extremely useful in marketing. This is due to the fact that different colors elicit different responses from the human brain.
Red is especially effective in this regard, and many businesses, particularly restaurants, take advantage of it. Blue, on the other hand, is more calming and relaxing, which is why it is used in office buildings all over the world.
You also have purple, which is a regal color that represents distinction and royalty.
It’s a good idea to use a color palette in your small business’s web design to create an appealing design that will appeal to your target audience. Consider what you want your brand to convey to customers before starting on your color scheme.
Do you want to appear to be the king of your field? Then purple might be the color to go with.
Do you want your customers to feel relaxed and at ease with you? Then you can incorporate some blue into your website.
Do you want your clients to make a move? Then red is your color!
You can really start earning conversions and growing your small business when you have a strong color scheme behind your brand.
It is also a good idea to consult an experienced web designer or web design agency in Orange County CA, as they have vast experience and knowledge in this area.
Method Number 3. Calls to action
CTAs are crucial to your business’s online success. They tell your customers exactly what they need to do next so that they can take the next step toward becoming customers.
Calls to action are most effective when they direct your customers to pricing pages, contact pages, or other conversion-focused areas of your website.
They’re usually only a few words long and contain actionable verbs that compel readers to take action.
You can improve the effectiveness of your CTAs by emphasizing them on your site with contrasting colors, buttons, and other eye-catching elements.
This ensures that visitors see the most important part of your page and proceed to the next one. Then you can sit back and watch as your calls to action generate new leads and sales for your business!
Top-rated Web Design Agency in Orange County CA
If you are looking for an experienced web designer in Orange County CA to do professional Web Design for you, you’re in the right place. Orange Web Group is a full-stack web design agency in Orange County CA, specializing in web design for small business owners.
As the leading web designer in Orange County CA, we’ve built hundreds of custom websites from the ground up. We can help you create a custom website that will take your business to the next level and keep you ahead of your competitors.
We’ve previously worked with local businesses to help them grow and become regional authorities. Our award-winning web design team will now do the same for you!
Please contact us today to discuss developing a web design strategy for your small business!